Wednesday, 16 September 2015

Learn to send mass mailings to your customers

Free Learn to send mass mailings to your customers without falling into the malpractices of SPAM is an action that can save your business.

Indeed, you heard right. Save your business. Why?
Simply because when your client is reading what you have sent will only read to you.
It's not the same when you hang information or articles on social networks, that people are distracted with lots of visual stimuli.
But ... when you send an email things change.
This person will give a few seconds of your time to read what you write so it's up to you to get the most juice that time your client is by lending attention.
Furthermore, it is the most profitable and effective to get your potential customers come to you and not you who have to go out and find form.

Apply an email marketing strategy that works can save you many hours of work in finding clients that you can use for other things that you can not attend due to time constraints.

What is sending Landline or Email Marketing?

For starters I would like to talk a little about the well-known and sometimes hated, Landline.
Well, this is just send an email to a mailing list without sending them go one by one.
These people you have on your list will have been discharged previously and consented to receive emails yours.
Imagine for a moment that you get a new product or service.
With a list of people interested in receiving emails yours you could create an effective email advertising the same product or service and offering a discount.
Is not it great?
But then ... you're not going sending the email one by one, right?
For that there Managers Landline or Email Marketing.
These tools allow you to send a single email to the entire list of people you've included. You save a lot of time. Imagine doing one by one ... uff ... a waste of time.
Returning to our theme free shipping mass e few months ago I discovered by chance a provider of such services that I especially liked. Your name Mailrelay.
Interesting Link -> Mailrelay, Email Marketing platform
This service allows you to send 15,000 emails every month to a list of 3,000 subscribers for free and keeping 90% of the services offered by the Payment Plan.
This type of option is perfect for a small business or autonomous as they usually do not exceed those amounts of emails, so it would be free forever.
Yes, yes ... FREE forever.

But the thing is not there, if you're on social networks such as Facebook and Google+ profiles and follow Mailrelay they will increase the capacity of your bulk mail service to 5,000 subscribers and 25,000 emails a month.

Mailrelay in return you give promotion to more advanced services, payment, they give you the ability of these emails and subscribers per month.
Brilliant! I love this tool!

Important note
All the products I recommend in this blog are tested and tested by me personally. Never recommend products that do not exceed grows with your needs.
Trust is something you earn throughout life; but it is lost in a second.

Readers witness Satisfied with Mailrelay

ADVANTAGES OF MAILRELAY

Here ready the advantages that have made me decide on this tool and why I recommend it.

(1) simplicity and clarity in your Control Panel

When you sign up for the service you will see that the control panel is 100% in Castilian, that's great, as most of the good Landline services (Email Marketing) are English type Mailchimp or Aweber.
I understand that not everyone is comfortable with the English language, so this factor is very important.

Its simplicity is amazing, maintain the aesthetics of a classic Windows program. This is an important factor as we are used to dealing with this kind of aesthetic. Mailchimp for example has a panel of very cool control, but recognize that it is more complicated.

(2) Subscription Forms

It lets you create subscription forms for you to paste into your web very easily.
Thus it offers the possibility that people who visit your site / blog to subscribe and receive news of your company or other relevant information.

(3) Autoresponders

You wonder who are the autoresponders, right ?.
They are automated systems that allow you to configure a circulation of emails after a certain action, for example once they have registered on your site or Blog.
These emails are sent automatically previamento what I've configured.
Imagine you are a specialist with an office Divorce Lawyer in Seville, have your blog where you contribute ideas related to such conflicts and creating a service where you are selling online news advisory.
To encourage people to subscribe to your newsletters have a greater number of contacts and customers have created a short course on "Managing a Divorce Express" that will go sending in a roll of 6 emails automatically and the seventh, for example, can be a discount offer for your services.
Is not it fantastic?
That's when you can use this autoresponder service, the number of programs you want to send emails
with developed course and supply issues.

Every time someone subscribes to your newsletter for 6 days receive an email with one article on this subject, and not have to send you, but you will already programmed to send him MailRelay yourself.
See what practical tool?
Remember
Email is the only chance we have to get the attention of our 100% Customer.
In a Social Network is dispersed attention, in a form not, so I recommend simplicity, adds value, watch your words and strive to design the perfect form to leave a good impression to your customer.
Do not miss the opportunity!

(4) Statistics

As I always say, there is no improvement without analysis. Whenever we do an action we have to find a way to analyze the results to continue investing in it or discard it.
One of the options that are fantastic in Mass Emails Managers is the ability to analyze the number of emails displayed, bounced (who have not reached), viewed, clicks links, etc.
Even free account Mailrelay have this option.
Imagine you are a professional translator of English that offers its services to companies who need to go to a show as both visitors and exhibitors.
On your website you have your blog where you write ideas related to the service you offer. You decide to do a mass mailing to your entire subscriber list an article about the importance of communication when you are exhibiting at a trade show.
Imagine Mailrelay has shown you this report:
    Emails Sent: 250
    Emails Displayed: 45
    Emails clicks 10 (would be the number of clicks you have made to your article)
Mailrelay will give you the list of people who clicked on your email so you know they are people who may be about to go to a fair.
Why do not you call these people? If you have clicked it is something.
Remember
You have to analyze all the steps you take on your digital strategy. No analysis will not be able to keep improving and adjusting the parameters.

(5) Reliability

The mailers Gmail, Yahoo, etc., type each day more agile when it comes to cross out a SPAM email.
Well, it's very easy to fall into SPAM and therefore no one will read your email and will have gone to the junk mail, so you should start looking for a supplier with rigor and have an excellent reputation.
Mailrelay meets all requirements for your emails will not be accused of SPAM mails by managers as Gmail, Thunderbird, etc.
Now if you do not keep a good anti-spam practices (for example, putting relevant content and not send emails daily, etc.) although the provider is highly respected and reliable, your emails will end up in the junk mailbox.
Best to not happen: best practices.
Remember
All emails that are not relevant to your Customers for me are SPAM and you're doing them waste time.
In order to avoid being one of them before emailing ask yourself:
If I were my client, I would appreciate this kind of information?
If the answer is resounding yes, go ahead and send it.
If no, do not ever send.

(6) Blog Mailrealy

One of the things I love about this service is that you have a complete, full of ideas, tips and tricks blog for you to become an expert in Email Marketing.
They are also in all social networks so you can contact them at any time and ask if you have any questions ... and best ... In Spanish!
Internet is difficult to see a good service than English.
See if the Hispanic community put us up.
Internet only sold through mass mailings
Indeed. There is no other formula to capture emails and send them offers to sell.
According to numerous statistics and reports, currently the only way to sell online is by sending mass mailings to your customers.
It's that clear.
So I encourage you to use the tool and begin to learn to sell on the Internet.
This could save your business. 😉
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