Email marketing ideas and Tips - Are you sending many or few emails to your list of potential customers?
Let me ask you something ...
You're not sure if the number of emails you send to your list of prospect is much? Or perhaps some?
Do you wonder if you are getting tired of your communications?
Or did you not having a sufficiently effective Email Marketing to take action and come to buy?
I myself have done many times these questions.
Do not worry.
I have the answers.
Based on my experience and that of my clients answers. Tested by us all.
In this article you will find out what should be the frequency of sending emails to your list of prospect or potential customers, as well as all the people you have in your database or subscription list ... strategic alliances, suppliers, etc. All are important.
Key to the success of your Internet marketing element.
Why you should segment your list of subscribers?
How often should your sending emails?
Here the answer is clear: the more and the better.
Yeah, yeah ... do not be surprised.
The more you interact with your potential customers more likely to buy you or just call you so that you pass a budget.
Remember
Recent statistics say that 60% of people who do not buy back is simply because when they need your service or product either did not remember or did not know that you offered what now needs.
That is why it is very important that your communication is abundant.
Yes, always adding value and not creating an aura of self-promoting style ... Buy me, buy me!
That is not working. You would become a salesman and what I want you to be a snake charmer. Voucher?
If you do that I prefer you send less but if you promise to be content campaigns among large free quality solve part of the problems of your prospects ahead ... you have the green light to send.
Returning to the fact that it is abundant ...
Recalls that, generally, need 5-9 interactions with your potential customer (depending on the amount of the sale, degree of confidence, authority, etc.) so this make a purchase so you better do it through mass and an attractive way, selling unsold mails.
You have to catch them at the right time.
Not all your potential customers are with the card in hand to buy so take advantage of those moments when you are ready to make a purchase is key to sales will rain down. Literally.
That's why the more you cast the fishing rod better.
Item you sure want
Discover how to attract more customers online by buying state of mind.
How to design your emails frequency: Factors to Consider
When you put your design frequency of emails you should consider a number of factors that will make your campaigns are sufficiently effective and profitable.
What day and what time the will command?
This is a factor which costs both you and me, but it is important that the days are the same.
Keep a schedule of shipments.
Why? - You ask.
The human being is a creature of habit.
To your brain - and mine - you do not like to spend much energy thinking about what to do in every moment and unless stimuli should receive and process.
He likes doing the same thing and spend as little as possible of their energy.
Remember that the brain spends 25% of the energy of our body.
With this in mind your current client or potential client to always receive your email the same day you get used to it and stop to look like an intrusion to look like "something" that is used to receive.
In addition, when you stop sending it the wonder .. hey, what happened to Javier Cordero has not sent me any Email?
We are so rare.
Remember
It is important not to modify your routine and sending frequency in a rough manner. If you raise the number of emails do it in stages and if equally low. Be consistent. Consistency always has its reward. In addition, program managers Mass E-Mail if you suddenly change your routine and your way of doing campaigns in a short period of time can cross you off as SPAM. You're making something that you have not used to.
What are you going to put in the email?
Also used to keep an organization blog post and send an email announcing that you've posted a new article.
Would you go creating value being less likely to be disenrolled if you did.
As I have discussed above it is essential that your emails are not only promotions and offers.
Get used to generate valuable content and although the main function is to generate an approach to a future sale, this form must be disguised with copywriting and persuasion techniques. Attracting not sell.
Who is the person who will receive the Email?
Not the same write to a final consumer or B2B companies.
While buying the springs remain the same approach should be different.
Ask yourself:
I was the receiver ... I would like this type of Email?
Would you take action?
Segment your audience
It is important that you learn to segment your list of prospects and customers.
Not the same a client a faithful one potential client who has bought you more times.
Like if you have a range of products or services those seeking product A may not be interested in the product B. This is very important.
When you should send an email to your list?
There are many times to communicate with your client.
This is not send to send, here I am talking to communicate. Provide information that will please the recipient of the message.
Emails can be sent when:
- You've posted a new article in your blog, a video, a podcast. Valuable information.
- When you go to attend some event either a talk show exhibition, presentation, event, ... should be relevant to your prospect. If you go to a wedding I do not care. 😉
- When you are launching a product and its presale.
- When you have savings or have a special occasion to be a perfect time of purchase: Valentine's Day, Christmas.
- When you want to convey relevant information in the sector but did not want to publish an article. Etc.
As you gain experience you'll know when you must. I assure.
Excellent.
If you're doing good work you will see that some are erased. Minimum.
Brilliant.
It is a sign that your list is being cleaned and becoming more responsive.
Do not be afraid.
To me at first I put in a bad mood when someone erased. Mmmmmmmmmmmmm !!!!!!!!! :-(
Now I'm glad they do.
If you see me as a guy coñazo, on ... unsubscribe.
I certainly would not be in a list of someone who gives me courage. That I have it clear.
I give them quality content that maybe are not interested or seeking other formulas best.
Remember
Who is cleared today or tomorrow will buy ... then why have them on the list?
You're not to entertain ... you're to sell.
This is like when you go to bind to a club and you look at that does not make you no damn case.
You're wasting your time and energy if you think you can conquer it. It may be that one day you get it ... but really worth it with that of fish in the sea.
One that will be more handsome and taller than you. Bye bye.
Remember that nothing happens. If you receive the congratulations if your potential customers are satisfied and readers then it is you're doing very well.
Important note
It is mandatory to give the option for each email deleted from your list. Otherwise you are committing a serious infringement breaking the law LOPD data protection.
To enable that can absorb all this information I'm creating different podcast with all items.
You can hear by clicking the PLAY button.
It's a great way to keep all the details. For many years experience of consuming digital courses I recommend you to absorb knowledge also audio version.
You will learn much faster while doing other tasks like being in the gym, on the way to work, etc.
It is the most effective way to absorb all this stuff.
I hope you enjoyed the article.